process

Make it simple. My goal is to help make you job as simple and easy as possible. And by working with a process, I can ensure success along the way. I believe in these basic steps.



Getting together is an exciting time.

It’s when we get to discuss your project, your goals and your visual preferences.  As well as:
Discussing the competitive landscape
Establishing targets
Review project parameters including timing, budget and deliverables.



Documenting the plan.

When we work on the creative brief together, it solidifies a common understanding of the statement of work and objectives for the project. This covers:

  • Conceptual direction
  • Project timeline
  • Budget
  • Application of design



Wheels in motion.

The concept and design phase is the conclusion of all the issues, ideas, and goals of the project. I will organize it into visual solutions, which may include:

  • Concept sketches
  • Design grid
  • Prototype interfaces
  • Story boards
  • Color pallets
  • Typography



Ready for review.

Together we will critique the project and determine if the design direction is a success. Once the design is approved, I will move toward the final production.



Lock it down and build it up.

Now is the time all the planning is set in motion. This is an exciting and rewarding time to see each project come to life.
Whether we are designing for print, web or mobile, the process is simple. Follow the plan, test the concepts, push to production, and sign off on the final product.



Keep it fresh.

As with most projects, it’s important to follow-up to determine if your communication tools are doing their job.
Ask yourself if your marketing investment in your printed brochure, web site, or sales and marketing presentation continues to be a success. Perhaps it is time to rejuvenate and freshen-up.