‘360’ is a strategic design methodology that is built to help companies and organizations visualize their challenges, empathize with their customers, while creating solutions that drive results towards undiscovered opportunity.
Why do we call it 360
Every project has a number of dimensions. When you use strategic thinking and look at a challenge with an open mind it allows you pay attention in all perspectives. It enables creativity that will deﬁne the problem and give the team the freedom to innovate.
What you get
_ A common dialog between the team and the solution
_ Empathy that achieves a collective understanding of the audience
_ Integrating the creative at the beginning of the process
_ A straight forward plan that makes sense
What is it right for?
_ Customer-facing experiences
_ Interactive displays or web sites
_ Inﬂuencing culture or process issues
_ Maximizing creative and communications impact
_ Product development and marketing concepts
_ Building team cohesion towards a unified solution
What it is not right for
_ Fixing a dysfunctional organization
_ A team that isn’t willing to change
_ Magical solutions
How much does it cost
This can be a difficult question to answer. I prefer to look at it as what is the value? This method can save you time, energy and years of experimenting without a true path. Once you determine the value of solving the problem, the cost of the service is fair. I work on a flat fee. After we had a chance to discuss the challenge, I will create a statement of work that will match the potential time or cost saved for the new opportunity ahead.
My goal is to help make you job as simple and easy as possible. And by working with a process, I can ensure success along the way. I believe in these basic steps.
It’s when we get to discuss your project, your goals and your visual preferences. As well as:
Discussing the competitive landscape
Review project parameters including timing, budget and deliverables.
When we work on the creative brief together, it solidifies a common understanding of the statement of work and objectives for the project. This covers:
- Conceptual direction
- Project timeline
- Application of design
The concept and design phase is the conclusion of all the issues, ideas, and goals of the project. I will organize it into visual solutions, which may include:
- Concept sketches
- Design grid
- Prototype interfaces
- Story boards
- Color pallets
Together we will critique the project and determine if the design direction is a success. Once the design is approved, I will move toward the final production.
Now is the time all the planning is set in motion. This is an exciting and rewarding time to see each project come to life.
Whether we are designing for print, web or mobile, the process is simple. Follow the plan, test the concepts, push to production, and sign off on the final product.
As with most projects, it’s important to follow-up to determine if the solutions are maximizing the results..
Ask yourself if your marketing investment in your printed brochure, web site, or sales and marketing presentation continues to be a success. Perhaps it is time to rejuvenate and freshen-up.